

Case Study ︎︎︎
Colour Noise
Client ︎︎︎ Toppan Printing Co., Ltd.
Client ︎︎︎ Toppan Printing Co., Ltd.
Role
︎︎︎
Art Direction, Design
Agency ︎︎︎ WORK Pte Ltd
Agency ︎︎︎ WORK Pte Ltd
Posters
Brief
Graphic Trial is a high quality printed poster exhibition sponsored by Toppan, Japan. Toppan and top creators came together to explore ways of creating a new collaborative approach to printing. This year's theme is "Exciting". When something new is about to start, when facing an unknown world, people embrace their sense of euphoria while holding great expectations and small uneasiness. Four creators of generations and styles that are rich in variety will pursuit exciting and attractive expressions, facing the source of their own "Excitement".
Process
Working closely with Yuki Ogawa, Printing Director of Toppan Japan, 5 posters printed on Tyvek were produced as a challenge of translating digital work that weaves vivid colours and dense black into physical print. In addition to the general CMYK, fluorescent inks were introduced into the production process to achieve the vivid colour output desired. In order to achieve the blackness, a special black ink with the maximum carbon content was specially developed. After three rounds of colour proofs, the jet black effect was outstanding. Through this attempt, the relationship between colours and noises was revealed. Learn more about the exhibition here.













